Meet The Team

Keren Fridman

I’m Keren. I moved to Amsterdam 7 years ago with my partner and two children and our third child was born here.

In the last 20 years I have been working in the field of education in different positions with a diverse group of adults and kids. I have had the opportunity to take part in some beautiful creations and projects trying to build a better place for us to live in and find the way to give each person the right stage to express their uniqueness.

In the last 2 years, I find myself, again, walking between the simplest places, between the drops. And with my beloved question – what do I want to do or to be when I grow up? The truth is, I don’t know. It’s something that I still need to figure out.

But, what I do know is that I wish to do at least one thing I have never done before, and to create many special moments for kids and their parents that will raise thoughts, memories, questions, curiosity, passion, joy and fun. I guess “Matka” it’s just the right place to do so…

Hadas Abadi-Schellekens

I’m Hadas and I have always enjoyed creating a space for kids to grow and enjoy; from babysitting kids and family to being an au pair and personal coach. I have always wanted to bring this into a single home for both parents and kids which is crystalizing in our Matka concept today.

My strengths and experience are mainly in organizing and structuring organizations and processes as well as leading small but impactful teams. I prefer a leadership style of self-example and cooperation to achieve goals effectively.

My credentials include a BA in Public Administration, personal and business coach and holding various positions as an operational manager in various companies.

I am living in Amsterdam in the last 10 years and I’m married with one kid.

Jelena Vukas

People have said that Jelena is creative, curious, passionate and friendly, and we believe them.

She used to work in high-rises, sorting out messes for large brands.

Nowadays, she’s found a new home facilitating messes for little people.

Jelena is the newest member of the Messy Play team.